Pitched Sonic for digital display advertising business.
The story of this work begins at the end of a successful pitch. The Sonic CMO loved the creative I developed and presented. During the presentation, our team conveyed a high energy fun-loving vibe. Indeed the CMO commented on our culture and was hoping for a fun agency partner.
CMO wanted more.
Even though the RFP requirement was to focus on Sonic’s high-speed fiber product, the CMO confided that she would have loved to see our take on DSL, Sonic’s least sexy product.
Delivered this work two hours later.
Like a flash, I had an idea, a new strategy. Weave our fun-loving vibe into some DSL creative– today! It was 3 pm, and we had a two-hour ride back to the city – not much time. I turned our uber into a mobile brainstorm. We laughed all the way through the ideas leaving me only minutes to comp these boards. The follow-up email had to go out on time. The strategy of these boards was to surprise the CMO with unrequired DSL thinking and cement the fun agency partner impression. Success!