Reliant Energy did a lot of co-branded promotions with Texas’s two biggest football teams, the Dallas Cowboys and the Texans. All the work had it’s own Reliant sub brand Called “BRING THE ENERGY”. The previous years had seen mostly print work and in-arena promotions. It was digital however that was truly able to deliver on the brands “high-energy” soul. Using high impact motion tricks, blurs and camera flashes the digital work did in fact BRING THE ENERGY!