Boost mobile is a bold brand, and this client loved to see edgy and unexpected ideas.
For this homepage feature, the sell was a phone with a lot of features. I had this idea of all the elements splintered apart, representing features. Motion allowed the idea to use type and angles with subtle effects to bring it all together. The final execution was not your run-of-the-mill homepage feature. Client love it!
Hit the link to the left to see the animation.