ASUS was looking to promote the latest gamer rig with a sixty-second youtube spot. The brief called for a future-tech concept in the Republic Of Gamers (ROG) voice. The spot had to also touch on key product features.
Under the creative direction of Rob Alley; team comprised of Robert Knoves, myself and MRM superstars… we dreamed up a hoard of ideas that ultimately saw three concepts presented. I had an Area 51 style idea involving a five star general – revealing secret technology – behind protective glass. The client loved the idea, and this is the result.