Set up:
Even though this project is dated, it’s a big award winner.
Problem:
Market a new hip and fun car to a younger consumer from a brand known for luxury, status, and tradition.
Solution:
A bold and colorful interactive experience all packed up in a giveaway mini-disc.
My Role:
I concepted the interactive ideas with a small team of designers reporting to the creative director. Design of disc, cover, and various sections throughout the micro-site.