The Citrix work I did at Havas had two parts. Exploring a different visual style to the campaign and this work here – developing the campaign for digital and print. A lot of the creative thinking and concepting happened with the interactive ad ideas. I’ve selected some interesting rough concepts that didn’t always become ads. Typically the client chooses a few concepts from many that are presented. The print ads in this campaign were primarily design and layout challenges. That said, moving complex vector cities around to fit ad formats was no easy task – especially the thirty footers.